Core values
Inheriting history, carrying mission
Corporate Spirit
Loyalty, Dedication, and Strong Hong Kong People
Brand Spirit
Service Innovation, Professional Assurance
Core culture
Restrain oneself and be consistent with family, treat others generously, be diligent and enterprising, be prepared for danger in times of peace, and have upright conduct
Two Modernizations and One Center
Humanized Service, Personalized Products, and Building a Private Enterprise Culture Center
"Refined "improvement
Refined management and precise services